Search Engine Optimisation
If you’re not appearing in search results, how will customers find you?
Give your website an SEO boost!
Appearing on the first page of Google’s search results for the most popular search terms in your industry is the holy grail for any modern business but is no easy feat.
We offer a range of essential SEO services designed to help boost your websites visibility within the worlds most popular search engines.
Our Search Engine Optimization experts use a number of white hat techniques to organically grow your websites rankings and improve chances of potential customers discovering your business.
Our SEO Booster pack is the perfect place to start if you would like to begin ranking higher within search engine results. This package is designed to let Google and other search engines know that you exist and to pay attention to you! Here’s how we’re going to do it…
- Submission to all major search engines
Given enough time, search engines will discover your website naturally. But why wait? We’ll submit you website and sitemap via the correct channels to the most popular search engines including Google, Bing & Yahoo.
- High quality backlinks
A backlink is a link on somebody else’s website that links back to your website. When google starts seeing other websites linking to your website, you get some juice! So we’ll go ahead and lay down 80 high quality backlinks that Google can discover and in turn, rank your website higher.
- Trust Pilot integration
Customer reviews = consumer confidence! Start gathering customer reviews via the Trust Pilot platform and boost consumer confidence. Display reviews on your website and search engines will take notice! Reach over 135 reviews and you’ll be awarded a gold star rating within google search results. We’ll set everything up for you and integrate the system into your website.
- Google Business Listing
A Google business listing is like the modern day equivalent of a Yellow Pages listing. We’ll create a Google business profile for your company that it will allow customers to easily identify you online as well as view your photos and leave reviews.
Google and other major search engines regularly visit every website on the internet and scores, or “ranks” them based on a range of different criteria. That’s why it’s a shame when even a well developed website isn’t meeting the most basic recommendations set out by major search engines in order to help website owners achieve higher positions within their search results.
There are two ways to help boost your website’s position within search results and appease the gods of Google. On Page SEO and Off Page SEO. We won’t go into too much detail about Off Page SEO as this package focuses on On Page SEO which are the elements on your website that search engines look at to help grade you. These include a number of critical things such as keyword counts, SSL encryption, meta tags & descriptions etc. All of these things effect your overall score and should be closely analysed to ensure they produce the best possible results.
If you have a suspicion that your website is underperforming or could do with some drastic improvements, get in touch with the experts at Perfect and we’ll ensure you’re looking good the next time a search engine makes a visit.
Let’s pretend that you wanted your website to appear on the first page of Google’s search results whenever somebody searches for the phrase “Florist”. Your website will struggle to achieve this as the search term “Florist” is a very competitive search term and is a very broad term that could even return international results.
If we narrow it down and target local areas instead, we will stand a much better chance of organically ranking first page. So rather than focusing exclusively on the search term “Florist”, we will create 5 locally targeted pages on your website that will target “Florist London”, “Florist Essex” and “Florist Hertfordshire” etc. as customers commonly type the area they live in after the service they are looking for when searching in Google.
Each locally targeted page is completely tailor made and designed to exploit searches made for your specific service. In theory, you could have dozens of locally targeted pages, but we know that having just 5 solid LTPs on your website is a great way to start pulling rank on your competitors and gaining new website visitors.
If you’ve got any questions or would like to discuss any one of our Perfect services, please don’t hesitate to get in touch!